PERSONA-WG2-002

PERSONA-WG2-002

Persona Description

Alina is a 35-year-old housewife who lives in a private house in a residential area of the metropolis.

  • She has two children, one of them requires a gluten-free diet, the second child is allergic to laundry detergent.

  • She doesn't have time to check the availability of the products she needs in physical stores, so she only orders groceries through the app.

  • 80% of the time she is busy with housework, so she prefers to be contacted not by phone, but through messengers.

  • She values her money and the variety of options, so she prefers to always know where she can buy products at a discount.

  • She has no income of her own; she manages the general family budget. On average, she spends $700 on groceries per month.

Photo

 

Responsible BA

Responsible Team

WG2

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