PERSONA-WG2-002

Alina is a 35-year-old housewife who lives in a private house in a residential area of the metropolis.

• She has two children, one of them requires a gluten-free diet, the second child is allergic to laundry detergent.

• She doesn't have time to check the availability of the products she needs in physical stores, so she only orders groceries through the app.

• 80% of the time she is busy with housework, so she prefers to be contacted not by phone, but through messengers.

• She values her money and the variety of options, so she prefers to always know where she can buy products at a discount.

• She has no income of her own; she manages the general family budget. On average, she spends $700 on groceries per month.

WG2